:root {
  --slate: #406080;
  --amethyst: #7D6A8C;
  --gold: #C09040;
  --olive: #608050;
  --taupe: #DCD6CC;
  --ink: #202B36;
  --white: #FFFFFF;
  --line: #D4DCE2;
  --soft: #F5F7F8;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--white); color: var(--ink); font: 400 1rem/1.4 Arial, Helvetica, sans-serif; }
h1, h2, h3, p { margin-top: 0; }
h1, h2, h3 { font-family: Arial, Helvetica, sans-serif; line-height: 1.14; letter-spacing: -.025em; }
a { color: inherit; text-decoration: none; }
a:focus-visible { outline: 3px solid var(--gold); outline-offset: 4px; }
em { font-style: normal; color: var(--amethyst); }
.shell { width: min(1180px, calc(100% - 64px)); margin: auto; }
.skip { position: absolute; left: 12px; top: -80px; background: var(--white); padding: 10px; z-index: 10; }
.skip:focus { top: 12px; }
.site-header { background: var(--white); border-bottom: 1px solid var(--line); position: sticky; top: 0; z-index: 5; }
.header-inner { min-height: 78px; display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.wordmark { display: flex; flex-direction: column; line-height: 1.12; white-space: nowrap; }
.wordmark strong { color: var(--amethyst); font-size: 1.18rem; letter-spacing: -.02em; }
.wordmark span { color: var(--ink); font-size: .73rem; font-weight: 400; letter-spacing: .025em; margin-top: 5px; }
.site-header nav { display: flex; gap: clamp(14px, 2.6vw, 36px); align-items: center; }
.site-header nav a { color: var(--slate); font-size: .88rem; font-weight: 700; }
.site-header nav a:hover, .footer a:hover { text-decoration: underline; text-underline-offset: 4px; }
.hero { padding: clamp(72px, 9vw, 128px) 0 100px; display: grid; grid-template-columns: 1.35fr .85fr; gap: clamp(44px, 7vw, 110px); align-items: center; }
.eyebrow { text-transform: uppercase; color: var(--amethyst); font-weight: 700; font-size: .82rem; letter-spacing: .11em; margin-bottom: 25px; }
.hero h1 { color: var(--ink); font-size: clamp(3.2rem, 5.5vw, 5.75rem); line-height: 1.04; margin-bottom: 30px; }
.hero-lede { font-size: clamp(1.1rem, 1.55vw, 1.34rem); line-height: 1.4; max-width: 650px; margin-bottom: 36px; }
.hero-actions { display: flex; align-items: center; gap: 28px; flex-wrap: wrap; }
.button { display: inline-flex; align-items: center; justify-content: space-between; gap: 28px; background: var(--amethyst); color: var(--white); padding: 16px 21px; border-radius: 4px; font: 700 1rem Arial, Helvetica, sans-serif; min-width: 205px; transition: transform .2s, background .2s; }
.button:hover { background: #675574; transform: translateY(-2px); }
.text-link { color: var(--slate); font-weight: 700; border-bottom: 1px solid currentColor; padding-bottom: 2px; }
.hero-panel { background: var(--slate); color: var(--white); border-radius: 5px; min-height: 450px; padding: 28px; box-shadow: 14px 14px 0 var(--taupe); }
.panel-top { display: flex; justify-content: space-between; gap: 12px; color: var(--white); font-size: .76rem; letter-spacing: .08em; text-transform: uppercase; font-weight: 700; border-bottom: 1px solid #9CB1C4; padding-bottom: 20px; }
.process { margin: 35px 0 27px; }
.process div { display: flex; align-items: center; gap: 24px; border-bottom: 1px solid #9CB1C4; padding: 16px 2px; }
.process b { font-size: .78rem; color: var(--white); }
.process span { font-size: clamp(1rem, 1.25vw, 1.18rem); font-weight: 700; }
.hero-panel p { color: var(--white); font-size: .89rem; line-height: 1.4; margin-bottom: 0; }
.proof-strip { background: var(--gold); }
.proof-inner { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 12px 24px; padding: 23px 0; color: var(--ink); font-size: .82rem; text-transform: uppercase; letter-spacing: .06em; font-weight: 700; }
.section { padding: 104px 0; }
.section-heading { display: grid; grid-template-columns: 1.35fr .65fr; align-items: end; gap: 70px; margin-bottom: 42px; }
.section-heading .eyebrow { margin-bottom: 16px; }
.section-heading h2, .approach-layout h2, .contact-layout h2 { color: var(--amethyst); font-size: clamp(2.35rem, 3.8vw, 4rem); margin-bottom: 0; }
.section-heading > p { margin: 0 0 5px; max-width: 420px; }
.work-section { background: var(--soft); }
.work-section .section-heading { border-top: 5px solid var(--amethyst); padding-top: 30px; }
.work-section .section-heading h2 { color: #000; }
.work-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 18px; }
.work-card { background: var(--white); border: 1px solid var(--line); border-radius: 5px; padding: clamp(26px, 3vw, 40px); display: flex; flex-direction: column; }
.work-card.featured { background: var(--white); border-color: var(--line); border-left: 7px solid var(--gold); }
.card-meta { display: flex; justify-content: space-between; gap: 16px; color: var(--amethyst); text-transform: uppercase; letter-spacing: .06em; font-weight: 700; font-size: .77rem; margin-bottom: 32px; }
.card-meta span:last-child { color: var(--slate); text-align: right; }
.work-card h3 { color: #000; font-size: clamp(1.5rem, 2vw, 2rem); margin-bottom: 19px; }
.work-card > p { margin-bottom: 28px; }
.card-outcome { border-top: 1px solid var(--line); padding-top: 21px; margin-top: auto; }
.card-outcome b { font-size: .78rem; letter-spacing: .08em; text-transform: uppercase; color: var(--amethyst); }
.card-outcome p { font-size: 1rem; line-height: 1.4; margin: 8px 0 26px; }
.tags { display: flex; gap: 8px; flex-wrap: wrap; }
.tags span { border: 1px solid #B7C5D0; color: var(--slate); border-radius: 30px; font-size: .78rem; font-weight: 700; padding: 5px 10px; }
.artifact-link { color: var(--slate); font-weight: 700; text-decoration: underline; text-underline-offset: 4px; }
.artifact-link:hover { color: var(--amethyst); }
.card-outcome .artifact-link { display: inline-block; margin: -8px 0 22px; }
.improvements { border-top: 1px solid var(--line); margin-top: 72px; padding-top: 54px; }
.subsection-heading { display: grid; grid-template-columns: 1.2fr .8fr; gap: 60px; align-items: end; margin-bottom: 28px; }
.subsection-heading .eyebrow { margin-bottom: 12px; }
.subsection-heading h3 { font-size: clamp(2rem, 3vw, 3.1rem); color: #000; margin-bottom: 0; }
.subsection-heading > p { margin: 0; max-width: 430px; }
.improvement-grid { display: grid; grid-template-columns: repeat(3, minmax(0,1fr)); gap: 18px; }
.improvement-card { background: var(--white); border: 1px solid var(--line); border-top: 5px solid var(--gold); border-radius: 4px; padding: 27px; display: flex; flex-direction: column; }
.improvement-number { color: var(--amethyst); text-transform: uppercase; letter-spacing: .07em; font-size: .77rem; font-weight: 700; }
.improvement-card h4 { font-size: 1.45rem; line-height: 1.16; margin: 18px 0 25px; color: #000; }
.improvement-card dl { margin: 0 0 25px; }
.improvement-card dt { color: var(--amethyst); font-size: .76rem; font-weight: 700; text-transform: uppercase; letter-spacing: .08em; margin-top: 18px; }
.improvement-card dd { margin: 5px 0 0; }
.improvement-card > a { margin-top: auto; }
.sample-directory-link { margin: 28px 0 0; }
.sample-page { padding: 70px 0 110px; }
.sample-header { max-width: 820px; margin-bottom: 50px; }
.sample-header h1 { font-size: clamp(2.5rem, 5vw, 4.7rem); color: #000; margin-bottom: 25px; }
.sample-header .lede { font-size: 1.22rem; line-height: 1.48; }
.sample-note { border-left: 5px solid var(--gold); background: var(--soft); padding: 18px 22px; color: var(--ink); }
.case-grid { display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: 18px; margin: 40px 0 56px; }
.case-block { padding: 26px; border: 1px solid var(--line); }
.case-block h2 { color: var(--amethyst); font-size: 1.3rem; margin-bottom: 11px; }
.case-block p { margin: 0; }
.artifact-panel { background: var(--soft); border-top: 5px solid var(--gold); padding: clamp(24px,4vw,46px); margin: 35px 0; }
.artifact-panel h2 { font-size: clamp(1.8rem,3vw,2.7rem); color: #000; }
.artifact-panel h3 { color: var(--slate); font-size: 1.2rem; margin: 0 0 10px; }
.artifact-panel p { max-width: 850px; }
.artifact-steps { display: grid; grid-template-columns: repeat(5,minmax(0,1fr)); gap: 10px; margin: 30px 0; }
.artifact-steps > div { background: var(--white); border: 1px solid var(--line); border-top: 4px solid var(--amethyst); padding: 18px; }
.artifact-steps b { display: block; color: var(--amethyst); font-size: .8rem; margin-bottom: 12px; }
.artifact-steps strong { display: block; line-height: 1.22; margin-bottom: 9px; }
.artifact-steps span { font-size: .9rem; }
.artifact-table { width: 100%; border-collapse: collapse; background: var(--white); margin: 24px 0; }
.artifact-table th, .artifact-table td { border: 1px solid var(--line); text-align: left; vertical-align: top; padding: 16px; }
.artifact-table th { background: var(--slate); color: var(--white); }
.artifact-table td:first-child { font-weight: 700; }
.table-scroll { overflow-x: auto; }
.table-scroll .artifact-table { min-width: 680px; }
.scenario { background: var(--white); border: 1px solid var(--line); padding: 25px; margin: 14px 0; }
.scenario h3 { color: #000; }
.scenario ul { list-style: none; padding: 0; margin: 16px 0 0; }
.scenario li { margin: 8px 0; padding-left: 20px; position: relative; }
.scenario li::before { content: '•'; color: var(--amethyst); position: absolute; left: 0; }
.story-bubble { position: relative; max-width: 780px; margin: 23px 0 28px 20px; padding: 18px 22px; background: var(--taupe); border-left: 4px solid var(--amethyst); border-radius: 0 8px 8px 8px; }
.story-bubble::before { content: ''; position: absolute; top: 0; left: -14px; border-top: 14px solid var(--taupe); border-left: 14px solid transparent; }
.story-bubble strong { display: block; color: var(--ink); margin-bottom: 7px; }
.story-bubble p { margin: 0; line-height: 1.5; }
.story-bubble-criteria { background: #EEEAF1; border-left-color: var(--gold); margin-top: 26px; margin-bottom: 0; }
.story-bubble-criteria::before { border-top-color: #EEEAF1; }
.sample-footer { margin-top: 55px; display: flex; justify-content: space-between; gap: 18px; border-top: 1px solid var(--line); padding-top: 28px; }
.directory-grid { display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: 18px; }
.directory-card { border: 1px solid var(--line); border-top: 5px solid var(--gold); padding: 30px; }
.directory-card h2 { color: #000; font-size: 1.6rem; }
.directory-card p { min-height: 66px; }
.approach-section { background: var(--taupe); color: var(--ink); padding: 105px 0; }
.approach-layout { display: grid; grid-template-columns: .85fr 1.15fr; gap: clamp(60px, 9vw, 150px); }
.approach-layout .eyebrow { color: var(--slate); }
.approach-layout h2, .approach-layout h2 em { color: var(--slate); }
.approach-intro { color: var(--ink); font-size: 1.15rem; margin-top: 30px; max-width: 410px; }
.approach-steps > div { display: flex; gap: 30px; border-top: 1px solid #A79E94; padding: 25px 0; }
.approach-steps > div:last-child { border-bottom: 1px solid #A79E94; }
.approach-steps span { font-size: .82rem; font-weight: 700; color: var(--slate); padding-top: 4px; }
.approach-steps h3 { font-size: 1.22rem; letter-spacing: -.02em; margin-bottom: 8px; }
.approach-steps p { color: var(--ink); margin: 0; }
.experience-section .section-heading { margin-bottom: 54px; }
.experience-list > div { display: grid; grid-template-columns: 225px 1fr; gap: 35px; border-top: 1px solid var(--line); padding: 30px 0; }
.experience-list > div:last-child { border-bottom: 1px solid var(--line); }
.experience-list > div > span { color: var(--amethyst); font-size: .89rem; font-weight: 700; }
.experience-list h3 { color: var(--slate); font-size: 1.45rem; letter-spacing: -.02em; margin-bottom: 10px; }
.experience-list small { font: 400 .9rem Arial, Helvetica, sans-serif; color: var(--ink); letter-spacing: 0; margin-left: 8px; }
.experience-list p { max-width: 750px; margin: 0; }
.contact-section { background: var(--amethyst); color: var(--white); padding: 85px 0; }
.contact-layout { display: flex; justify-content: space-between; align-items: end; gap: 60px; }
.contact-layout .eyebrow { color: var(--white); }
.contact-layout h2 { color: var(--white); max-width: 800px; }
.contact-layout p:last-child { max-width: 750px; margin: 24px 0 0; }
.button-light { background: var(--gold); color: var(--ink); flex: none; }
.button-light:hover { background: #D1A85F; }
.footer { display: flex; justify-content: space-between; gap: 20px; align-items: center; padding: 30px 0; color: var(--slate); font-size: .84rem; font-weight: 700; }
@media (max-width: 850px) {
  .hero, .approach-layout { grid-template-columns: 1fr; }
  .hero { padding-top: 65px; }
  .hero-panel { min-height: 0; }
  .section-heading { grid-template-columns: 1fr; gap: 16px; }
  .contact-layout { align-items: start; flex-direction: column; gap: 34px; }
  .proof-inner { justify-content: start; }
  .improvement-grid { grid-template-columns: 1fr; }
  .artifact-steps { grid-template-columns: repeat(2,minmax(0,1fr)); }
}
@media (max-width: 650px) {
  .shell { width: min(100% - 36px, 1180px); }
  .header-inner { align-items: flex-start; flex-direction: column; gap: 8px; padding: 13px 0; }
  .site-header nav { width: 100%; overflow-x: auto; padding: 4px 0 9px; gap: 22px; }
  .site-header nav a { white-space: nowrap; font-size: .8rem; }
  .hero { padding: 56px 0 70px; gap: 48px; }
  .hero h1 { font-size: clamp(2.7rem, 12vw, 4rem); }
  .hero-panel { box-shadow: 8px 8px 0 var(--taupe); padding: 24px; }
  .proof-inner { font-size: .75rem; }
  .section, .approach-section { padding: 76px 0; }
  .work-grid, .case-grid, .directory-grid, .subsection-heading { grid-template-columns: 1fr; }
  .artifact-steps { grid-template-columns: 1fr; }
  .sample-page { padding: 50px 0 80px; }
  .card-meta { margin-bottom: 24px; }
  .experience-list > div { grid-template-columns: 1fr; gap: 9px; padding: 25px 0; }
  .experience-list small { display: block; margin: 4px 0 0; }
  .footer { flex-wrap: wrap; }
  .contact-section { padding: 70px 0; }
}
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } .button { transition: none; } }
